Is ALL your data unified & living together in strategic marketing harmony?
(TRANSLATION: Are you centrally connecting all of your disparate marketing and customer lifecycle data to build a true, 360⁰ view of your customer?)
According to Bill O'Kane at Gartner, a "… '360-degree' view of the customer requires that all the operational master data pertaining to the customer — and often to product and service as well — be combined from all of the data silos where it currently resides…" But don't worry; the path to true data enlightenment isn't lost. Keep going…
An enlightened response!
And others agree: According to Aberdeen, data management drives Marketing Automation platform value for best-in-class businesses. Additionally, according to SiriusDecisions, unifying disparate databases through a technology layer can contribute to an MQL conversion stage increase of up to 12.5%. Keep going to continue your journey and to learn our mission.