Company Profile:
Uplogix, a
leading provider of automated
network support solutions,
helps companies reduce the
cost, complexity and risk of
managing their network
infrastructure. Customers
depend on Uplogix's solutions
to automate their network
support, resulting in significant
operational cost savings,
increased uptime and
improved management
security.
Challenge:
Uplogix needed
to build a sales pipeline but
had limited inside sales and
marketing staff.
Solution:
With ReachForce Discover a role-based contact list was developed and the marketing team was able to better understand the challenges and business needs of Uplogix's prospects.
Results:
300 phone-based interviews resulting in $1.7 million in sales opportunities in a six-month period. Uplogix also gained press coverage using statistical findings from ReachForce of large enterprise buyers.
Targeting The Decision Maker First Pays Off for Uplogix
Uplogix, a leading provider of automated network support solutions, needed an increase in sales but had no inside sales staff and limited marketing resources. As a starting point the company needed a highly targeted, accurate contact list.
Uplogix chose ReachForce, a customized, role based database solutions provider, to build their prospect list. Uplogix was able to leverage ReachForce's automated technology and highly trained market researchers to identify individuals based on roles, rather than titles.
With its Discover solution, ReachForce identified a high quality, targeted contact list of Uplogix prospects.
Using ReachForce Discover, phone interviews were conducted to better understand the business challenges of their prospects so they were able market to them more effectively.
Together, this approach resulted in more than 300 phone-based interviews and a $1.7 million in in sales opportunities in a six-month period. Uplogix also gained press coverage using statistical findings from ReachForce of large enterprise buyers.
"Reachforce sat down with me to understand my goals and offered solutions to help me achieve them. We are extremely pleased with ReachForce services," said Bill Talbot, Marketing Director at Uplogix.
About ReachForce Discover
ReachForce Discover is a high-quality contact discovery solution which dramatically improves marketing response rates resulting in more sales opportunities. ReachForce Discover identifies contact roles and responsibilities, not just titles.