101 B2B Marketing and Sales Tips from The B2B Lead, a ReachForce Blog

New eBook series provides tips for driving significant improvements in lead generation

Austin, Texas - November 19, 2008 - ReachForce, provider of 100% guaranteed role-based contact lists and analytics-based targeting software (SaaS) that enable B2B companies to drive direct revenue from their lead generation initiatives, announced today the availability of a new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead.

This eBook is a compilation of the best 101 Lead Generating Tips from The B2B Lead, a ReachForce blog. These eBooks can be downloaded for free. Presented in five volumes for easy reading, each tip consists of how to's for:

• Online Marketing - Driving Leads to your website through paid search advertising, search engine optimization, blogging and more
• Direct Marketing - Generating leads and reaching customers via email, direct mail and more
• Event Marketing - Generating Leads and driving revenue through webinars and webcasts, customer events and trade shows
• Marketing and Sales Alignment - Playing on the same team to generate leads and drive revenue
• More Marketing and Sales Tips - Ideas for marketing to current customers, creating a business page on Facebook, and much more

"We started The B2B Lead over a year ago with the intention to deliver real world, practical B2B Marketing and Sales tips that help lead generation teams capture more qualified buyers and convert them into profitable customer relationships," said Amy Hawthorne, Director of Marketing at ReachForce and founder of The B2B Lead. "If you're not a regular visitor to The B2B Lead, chances are you've missed some great ideas, so we pulled together the 101 best tips and tricks in this eBook series."

This B2B Marketing and Sales Tips eBook delivers strategies for increasing the value of lead generation programs, ideas for driving more awareness, plans to ensure marketing and sales are aligned for success. Download your copy today.

About ReachForce
ReachForce, Inc. is the leading provider of 100% guaranteed role-based contact lists and analytics-based targeting software (SaaS) that enable B2B companies to drive direct revenue impact from their lead generation initiatives by laser targeting marketing programs at the right person in the right company, every time. By using ReachForce's predictive analytics for targeting the right companies and role based data services for identifying the right buyers, lead generation teams are increasing marketing effectiveness and accelerating sales cycles. ReachForce customers include salesforce.com, Eloqua, Taleo, Planview, Scalent, Concur, Sybase and Symantec. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM and marketing automation investments. ReachForce is venture backed by G51 Capital and Greenhill-SAVP. For more information on ReachForce, visit www.reachforce.com.