Power your account-based marketing strategy with quality data

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A clean foundation of data is essential for a successful ABM strategy

Clean and enriched data gives you the insights to pinpoint key accounts and craft impactful, personalized campaigns. With ReachForce, you can ensure that your data is accurate, campaign-ready in order to deliver results every time. ReachForce solutions enable your organization’s ABM efforts with:

  • Choosing the right accounts to focus on
  • Getting a more accurate Buying Group ID by filling in the gaps
  • Improving data accuracy and analytics for better insights
  • Providing a more efficient hand-off between marketing and sales to strengthen alignment
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Data-driven account selection with actionable insights

The first step to an ABM strategy is account selection. Fragmented and incorrect data results in wasted time and resources focusing on accounts that send your sales team going in endless circles that will never lead to an opportunity. By using firmographic data in your ABM efforts, you can better prioritize and segment your high-value accounts .With ReachForce, your account selection process is fueled with data-driven insights to accurately and consistently identify the right accounts.

Successful ABM campaigns require specific, individualized attention on each target account. With complete, reliable, and standardized data, your sales and marketing teams can focus more time and resources on select accounts that generate a better ROI and result in better insights.

ReachForce can help you by:

  • Identifying key accounts that meet your organization’s target market criteria
  • Build out your entire buying group within accounts
  • Finding the total addressable market for more attainable goals
  • Filling in the gaps for more impactful personalization
  • Provide a complete set of account insights including linking buying centers
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Craft meaningful and impactful content for your targeted account

Personalize your targeted accounts’ journey with persona-driven content that speaks to them. By sending them highly-relevant, personalized content that is backed up by clear, reliable firmographic data, your efforts turn into revenue and increased customer loyalty.

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Have an ROI that speaks for itself

When ABM efforts are built on a foundation of strong data, marketers can verify important metrics such as client satisfaction and engagement in standardized ways that can be tracked, reported, and analyzed over time.

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Get your ABM program started on a solid foundation.

Request a free ABM health assessment to gain insight into the quality and completeness of your target database.