You’ve exhausted your marketing funds, your employees are worked to the bone, and still, rather than improving results, your marketing leads continue to decline. You may be resisting the temptations to wave the white flag of defeat, but don’t give up just yet. By identifying the reasons your leads are decreasing, you can reverse the process and improve ad performance.
1. The trends are changing. If your ads were once wildly successful but are suddenly failing to perform, then chances are high that the trends among consumers are shifting. A marketing campaign needs to evolve over time and perpetually adapt to changes in the industry and consumer base. You need to analyze customer data and industry trends to ensure the ads you’re posting are still relevant.
2. You’re not reaching the right audience. If you’ve tried countless ad types, and none are producing results, then the problem may be with the audience and not the ads themselves. No matter how compelling an advertisement is, if it’s not reaching the correct audience, then it simply won’t produce clicks. You wouldn’t sell steak to a vegan and you wouldn’t sell running gear to a paraplegic. You need to carefully assess the specific audiences that are viewing each advertisement, so the ads are relevant to them and their needs. This can be done by using location-specific keywords appropriately, by segmenting customer data, and by creating targeted ad campaigns that are based on the shopping habits or demographic information of the audience.
3. Your ads aren’t engaging. If you’ve been careful to conform to all trends and you’re reaching the right audience, but your ads still aren’t producing leads, there’s a high likelihood they simply aren’t interesting. Nobody wants to click on a dull, passive advertisement. After all, if you’re not passionate about your company, why should they be? You need to create advertisements that are engaging, exciting, and irresistible to viewers, so they’ll feel compelled to visit your website.
Create gripping ad pitches that enthrall your audience and keep them wanting more.
4. You don’t know your customers. Have you ever attempted small talk with a stranger, but no matter what topic you introduce, you can’t seem to keep their attention? It can be difficult to engage a person if you don’t know what their interests are. This applies to your customers as well. Pay close attention to your customer data and spend time getting to know your customers. What are their interests? How do they spend their time? What do they need from your company the most? By working to build a deeper relationship and understanding of your customers, you’ll have more luck creating advertisements that resonate with them.
Use Marketing Automation Software and Improve Your Lead Generation
Once you’ve determined why your marketing leads are decreasing, you can implement strategies to reverse it. Marketing automation software is the ideal lead-generating tool. It provides a vast database for storing and managing customer data, so you can get to know your customers and create ads that speak to them directly. You’ll also be able to stay on top of trends more efficiently by perpetually analyzing data and altering your marketing campaign to accommodate shifts in spending habits.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.