Business-to-business (B2B) marketing is largely an online endeavor, as businesses can easily connect with other businesses via digital channels. Since marketing automation can streamline digital marketing, it’s an ideal tool for B2B marketing. Here are some tips to optimize your B2B marketing strategy with marketing automation software.
Reach More Channels
Email marketing has served as the foundation of the B2B marketing strategy, but there are a lot of other digital marketing channels that can be equally effective for your campaign. With marketing automation, you can target more channels, like SMS and social media, without increasing your workload. It allows you to automate the core aspects of the campaign, so you remain on top of email and social media communications, thus reaching more prospective customers in less time.
Track Your Analytics
For your B2B marketing strategy to be effective, you need to be tracking your analytics to help you determine which aspects of the campaign are performing most effectively. Marketing automation can help to gather and organize data, so you can track the performance of various ad campaigns easily.
Focus Heavily on Website Development
In order to reach businesses digitally, you need to maintain a high-quality attractive website that will drive sales. Your website needs to be optimized for search engines, while employing a content strategy that helps to drive traffic to your site. Marketing automation can be used to tailor your content strategy to cater better to the interests of your audience. By analyzing your analytics, you can determine the most successful types of content and create a content strategy that produces more leads. About 70 percent of all links that search users click are organic rather than paid, so your website ranking will greatly influence the success of your company.
Utilize Social Media
Social media is an incredibly effective digital marketing tool that can fuel your B2B marketing campaign. About 40 percent of B2B companies report having acquired a customer through Twitter, while 65 percent have acquired a customer through LinkedIn.
Traffic generation is imperative for a successful digital marketing campaign. Blogging has shown to be one of the most effective tactics for generating traffic, provided it’s conducted correctly. Use your analytics to help determine where your inbound links are coming from, what articles are shared the most, and what times of day are the best for blogging.
Focus on Your Strategy
For your B2B marketing campaign to thrive, you need to have a methodical strategy in place that’s optimized to produce results. Marketing automation can be useful for this, as it allows you to hone in on the most pertinent aspects of your marketing campaign, so you can prioritize your campaign based on the channels and methodologies most likely to generate leads.
B2B marketing can greatly benefit from marketing automation software. With marketing automation, B2B companies can reach more channels in less time, while automating a lot of their basic tasks. It also assists with advanced data analysis, so you can gain the insights needed to optimize your marketing strategy.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.