In a world dominated by Internet communications, businesses need to maintain a consistent online presence. Social media is an excellent tool for building brand awareness and managing relationships with customers. However, it can be hard to develop an ingrained social marketing routine that will enable your company to thrive. Here are some tips to help you launch a more effective social media strategy while enhancing your workflow.
Consider Your Resources
How much time and money do you have to put into a social media strategy? How many people do you have contributing to the management of social media accounts? By taking stock of your resources, you can create a custom social media routine that aligns with your company goals. If your social media budget is low, you can reduce the number of paid advertisements and increase the number of unpaid posts. For those with little time or attention to devote, you can automate your postings to increase volume and efficiency.
Get to Know Your Audience
Understanding your audience is critical to launching a campaign that’s effective at producing leads. You need to rely on your customer data and social media analytics to understand the primary demographics you’re reaching and how to appeal to their interests. A database management system can be an effective tool for leveraging that data. It will help to track visitors and identify trends among your customers, so you can understand your audience and tailor posts to their preferences.
Offer Incredible Headlines, Content, and Graphics
Social media isn’t about volume but about engagement. Your strategy can only be successful if every post is crafted in a way that draws readers in and encourages likes and shares. Every piece of content shared needs to contain a gripping headline, an attractive graphic, and an informative article that’s both relevant and informational to readers.
Don’t Just Promote Your Products
Social media marketing is most effective when you adopt what’s known as the 80/20 rule. This means, devote about 20 percent of all posts to promotion, and the remainder to providing relevant and engaging content to users. Social media isn’t just a time to promote products, but an opportunity to connect with customers, educate them, provide additional value, and engage them in one-on-one conversations.
Share Your Content More Than Once
For smaller companies, it may be impractical to create several pieces of unique content daily, but that doesn’t mean you have to decrease your social media presence. By sharing the same content on different days, you can increase likes and shares, allowing you to improve engagement without increasing your overall workload.
Don’t Just Share Your Own Content
Customers often get bored when the only content you share comes from your own website. Pay it forward by sharing content from other sources, but be careful to never link to competitors. Create a list of relevant news sites that pertain to your niche, and make an effort to share one to two pieces a day from alternate sites.
Social media is an important part of developing an online presence, but it can be a time-consuming strategy that many small businesses neglect. With a database management system, you can remain on top of analytics while automating a large portion of social media tasks. In turn, you’ll develop a strong social presence in a fraction of the time.
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