Data Strategy For Demand Generation – Sirius Decisions Webinar

Learn How to Align Your Data Strategy with Lead Generation Priorities

Data Strategy for Demand Creation

We’re super excited to announce our latest ReachForce lead generation strategy webinar on Thursday, March 28 at 1 p.m. CDT as we present Ross Graber, Research Director for the Marketing Operations Practice of Sirius Decisions, and his new view on the key elements for data strategy in a demand creation program, explaining that “contact data provides the fuel for marketing to become a predictable source of revenue.”

Capacity is limited so sign up now to reserve your seat. 


Key Issues to be covered:
• Supporting demand creation objectives with data strategy
• Aligning the factors for prioritizing data investment
• Balancing the global programs with local execution 

What you will walk away with:
• View of the models other companies are using to help prioritize data investments
• Perspective on how alignment between demand spend and data spend
• Best practice trends for approaching contact data

Ross brings over 15 years of b-to-b marketing experience with focus spanning marketing measurement, demonstrating ROI, data management, process development, marketing technology, customer marketing and sales enablement.

Follow Ross on Twitter @rossgraber.