We have discussed event marketing quite a bit on The B2b Lead. With tightening budgets I was curious what other marketers are doing to draw attention and make the most out of those leads gathered. I interviewed a variety of marketers at MarketingProfs B2B Forum in June. Check out this video to see what marketers from Marketo, HubSpot, Manticore, Enspire Learning and IDC have to say. See how they answered the following questions:
- What is the craziest thing you have seen at a trade show?
- What is your lead management process for leads gathered at trade shows?