Friday Wrap-Up: This Week in B2B Marketing Tips

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

What You Should Know About Email Deliverability

What a great post. Jason Falls from the Emma Team (courtesy of social media explorer) takes a deep dive into the dos and don’ts of email deliverability and delivers pointers, best practices, and a good bit of general knowledge to help you protect your reputation, avoid spam filters, and ask the right questions when talking to an ESP (Email Service Provider). What You Should Know About Email Deliverability

70% of CMOs Confess Fear of Marketing Data Overload

This HubSpot post pulls a bit of data from a recent IBM study based on interviews with more than 1,700 CMOs from around the globe. Well worth your contact information, you can download a copy of the full report here (registration required). From the biggest headaches CMOs face (data explosion, social media, growth of channel and device options, and shifting consumer demographics) to the top sources used to influence strategy decisions, this CMO C-Suite Studies report delivers a wealth of insight around the role of the CMO and how it’s evolving in today’s business landscape. 70% of CMOs Confess Fear of Marketing Data Overload

The Most Important Element of Your Employee Handbook

“It’s funny how much time and money the marketing department might spend on getting the color and font just right, but then everyone else in the business that creates communication just wings it.” Yeah, totally been there before. If you’re like most marketers, I imagine you have, too. John Jantsch provides a spot-on guide to help organizations get their employees trained on a few fundamental marketing components to help the entire team understand the bigger picture as well as the details. The Most Important Element of Your Employee Handbook

Why Personalization Fails

Whether it’s IP recognition software or personalized landing pages, retargeting campaigns or recipient-specific messaging, personalization techniques and technology are here to stay. But they might not be quite as impactful as you think. This post from Thought Gadgets takes a critical look at personalization efforts and how they sometimes miss their target. Why Personalization Fails