What makes marketing so good that instead of feeling like they’re being advertised to, customers actually feel like you’re providing them with a valuable service? The answer: data. Inside your data is the definition, the heart and soul, of your customers. Each one is an individual, but their identities are in that marketing data. Pull it out. Tailor your services. Then see marketing results like you’ve never seen, while customers thank you for your efforts.
Utilizing Marketing Data
Using marketing data, marketers can track customer purchases, making recommendations and offer targeted promotions based on past purchases, and engaging customers on a personal level via social media. The most successful B2B companies are taking the data on their customers and using it to develop products and services that meet those customers’ needs. Furthermore, that data can also tell you what they need from you.
When using big data, start small. You can derive little chunks of data on each customer, then draw insights from that data and personalize the customer’s experience with your brand. Each time you engage with the customer, you derive even more important facts, which makes the next experience even better.
Be Smart About Using Tools
Tools like marketing data, social media, email touch points, can help you exceed acquisition and retention goals when fueled by data. By using this information, you are able to tweak your website and landing pages to ensure you have a clear call to action, helping to guide the prospect to take the next step. Using marketing data also enables personalized marketing, which generates meaningful conversations with both prospects and customers. Personalized marketing is important for two reasons: building stronger relationships with your prospects and customers, and providing even more data about them to personalize the communications even further. As your communications are fine-tuned, your marketing will be so seamless and relevant that the customers actually feel that they’re being provided with a valuable service.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.
To learn more about how ReachForce can help you optimize demand generation and your impact on revenue, check out our real-time web form enrichment demo, or request a free marketing data diagnostic. Get the power to let data drive marketing and higher performance.