We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. So we’re thrilled to announce our sponsorship of the incredible Demand Generation presentations February 11 – 13, 2013 at the UBMTech Online Marketing Summit in San Diego. We’ll also be exhibiting our SmartForms real-time data append and lead enrichment for all inbound web leads, DataCleanse and Append for marketing automation and CRMs and perhaps a surprise or two. Come see us at the Solutions Expo, Booth 319.
With engagement at the top of every department’s priority list and inbound leads the biggest shift B2B is making, the marketing department is continually tasked with finding ways to acquire new customers and generate qualified leads.
The Demand Generation track will provide actionable takeaways to transform your audience development strategy and activities from marketing automation to re-targeting to optimization.
Here are the speakers and presentations:
Why Understanding your Customer is Key to Getting through the Personalization Filter
Speaker: Katherine Watier Ong, VP of Online Strategy and Market Insights, Ketchum Inc.
Creating Demand from the Outside In
Speaker: Ardath Albee, CEO, Marketing Interactions, Inc.
A Strategic Approach to Demand Generation for Marketing and Sales Leaders
Speaker: Adam Needles, Chief Strategy Officer and Principal, ANNUITAS
Improving Lead Generation Using the Social Media Advancements in 2012
Speaker: Rebecca Corliss, Inbound Marketing Manager, HubSpot
You can read up on the full presentation details at the OMS web site.