The face of marketing has changed enormously in the past few years. What used to be a heavy creative and artistic endeavor is now highly technical. But this isn’t all bad! With the right tools, marketers can tech out with the best of them. The trick is tying them all together so they work for you instead of against you.
A Content Management System
If you’ve waited weeks for IT to make the tiniest little update to your website, you already understand the benefits of a content marketing system. This software is also powerful for assembling a large body of content produced by various writers, designers, videography teams, etc. A CMS frees you from having to learn website maintenance or HTML, and gives you the power to update the website without waiting for your backed-up IT department to get around to making your updates.
A Customer Relationship Management Solution
Customer relationship management, or CRM, software is a powerful tool that can be used organization-wide to improve the experiences your valuable leads and customers have with your business. For example, your tech support and customer service teams will be able to identify long-term customers who are already familiar with the basic how-to’s. This will prevent them from alienating customers by trying to explain basic use of your products.
Likewise, the billing department will be able to identify customers who call in asking additional questions and might be ready to chat with the sales department again to make another purchase or upgrade their product. CRM helps your departments stay abreast of your customers to deliver a cohesive, streamlined, consistent experience with your brand.
Marketing Automation Software
Marketing automation software can boost the performance of both the marketing and sales teams. If you select a system that is easy to use and integrates well with your other software packages (particularly your CRM software), you can up the ante when it comes to converting leads into paying customers. Marketing automation can take your lead generation efforts to the next level and allow you to capitalize on all of those big data initiatives you’ve been planning to take on.
Data Analytics Tools
Data analytical tools will give you access to key metrics about your marketing performance so that you can correct what isn’t working and provide your marketing and sales team with the knowledge of what is working. Analytical tools show you what marketing initiatives have the best outcomes, and when, by whom, and for how long.
ReachForce helps marketers increase revenue contribution by solving some of their toughest lead data management and unification problems. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can help you meet your data management goals, and do it at your own pace.