A marketing campaign is only as effective as your data. Great advertisements rely on a deep understanding of your customers, and to gain the insights needed to drive effective advertising, you need to remain on top of your big data. However, data alone won’t drive leads and conversions. You need to ensure the data you’re relying on is accurate, relevant, and up to date. With data cleansing, you can improve data quality and gain more from your marketing campaign.
What Is Data Cleansing?
Data cleansing, often referred to as data scrubbing, is the process of cleaning data to ensure it remains accurate. Businesses acquire data rapidly, and not all of that data is useful or relevant. Over the course of time, your business will collect duplicate data, incomplete data, and outdated data that can reduce the overall quality and accuracy of analysis.
When your business acquires too much dirty data, it will skew the results of your analysis, resulting in misinformed marketing decisions based off of false trends. For instance, if your company has acquired numerous duplicate datasets, the data could reveal demographic trends that don’t actually exist or are much less significant than they appear, simply due to the repeat information that’s clogging up your system.
How Is Data Cleansing Useful to Your Marketing Campaign?
Data cleansing is critical to a marketing campaign because it will enhance the reliability of your data analysis. It will enable your company to gain up to date insights that are based on factual trends, rather than misleading information. Furthermore, it can increase the efficiency of data analysis and enable seamless marketing campaigns.
With clean data, you’ll be able to reach more customers as well. Take for instance, incorrect or incomplete datasets. If your system is filled with incomplete datasets, such as email addresses that are improperly formatted or lacking in specific information, email automation will be less effective because it won’t be able to reach every person on your list. You need to keep all data up to date and complete in order for automated marketing tasks to be effective.
Use ReachForce Data Cleanse & Append to Improve Data Quality
Data cleansing can be a painstaking process if conducted manually. Since businesses acquire data in large volumes, manually conquering data cleansing can take ages, resulting in many business owners neglecting the vital task. With software like ReachForce’s Data Cleanse & Append, you’ll be able to remain on top of data cleansing with a fraction of the effort. The software is cloud-based and can automate data cleansing to keep your data perpetually up to date. It validates emails, corrects and verifies company data, and updates batch list data four times per year.
With the software, you can do away with the pain of manual data cleansing, while accessing the most precise data possible and giving your marketing campaign a boost. In conjunction with the ReachForce Continual DataManager, you can streamline data management and improve analysis. With the Continual DataManager, you can consolidate the data from all systems in your organization onto a single platform, promoting data integration and finding a single source of truth.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.