The concept of artificial intelligence (AI) is one that’s become increasingly popular, especially among business owners looking to fuel productivity. However, you needn’t wait until robots enter the workforce simply to benefit from technologically-driven efficiency. Marketing automation tools can conquer work for you, while you focus your energy on more pressing tasks. This allows you to conduct considerably more work throughout the day, thus lowering the cost of labor.
Stop Answering Repetitive Questions
If you want to provide great customer service, you need to be willing to respond to all customer concerns. Yet, it can be overwhelming when customers are repeatedly asking the same questions, forcing you to respond to each individually. With marketing automation, you can create responses to your most popular questions and have them automatically sent to your customers’ every time they ask.
Stop Stressing Over Your Data
Big data is essential to your marketing campaign, so data analysis can’t be neglected. However, many businesses are spending too much time on data analysis, solely because they’re utilizing inefficient methods. Marketing automation simplifies data management and analysis while also providing better insights into customers, so you can streamline analysis and spend fewer hours laboring over the data.
Reduce the Time Spent on Email, Content, and Social Media Marketing
The hard part about email, content, and social media marketing is they all require you to post multiple times per week at specific times. The timing of the posts is critical to gaining maximum visibility. Yet, for busy businesspeople, being able to log on to social media at exactly 2:30 p.m. every day is nearly impossible, resulting in neglected digital marketing campaigns that aren’t producing results. With marketing automation, you can create numerous posts at once and have them scheduled to post at specific times throughout the week. This allows you to conquer a week’s worth of email, content, and social media marketing in a single sitting, rather than logging in repeatedly each day.
Automate Your Customer Service
There are a lot of customer service practices that have been shown to enhance client retention, while improving lead generation. Some of these include:
• Sending emails after purchases to thank customers for their business.
• Sending follow up emails to inquire about customer satisfaction.
• Sending follow up emails to confirm a registration to an event or webinar.
• Sending emails to commemorate customer milestones, like coupons after one year of loyal business.
By sending emails to touch base with customers and offering added spending incentives, you can significantly improve your profit potential. These emails can easily be automated with marketing automation tools. By plugging specific triggers into the algorithms, you can ensure emails are automatically sent to customers every time they complete a purchase, register for an event, or hit a milestone.
Working on autopilot is the dream of every business owner, as it allows them to accomplish far more, while saving money on payroll. With the help of new technology, like marketing automation tools, that dream can easily become a reality. Marketing automation allows you to automate social media and blog posts, improve email marketing, and enhance your customer service practices. In turn, you can increase your digital marketing efforts while saving time.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.