Leadership done differently

Meet the Team

The ReachForce leadership team is founded on decades of leadership experience across the marketing technology and innovative software industries. Our team is driven to work alongside our clients to produce data-driven results and deliver an excellent customer experience.



Dion Cornett


Throughout his career, delivering value for customers, partners, investors and his colleagues has been a guiding principle for Dion Cornett. As CEO of ReachForce, Dion is an experienced leader with a demonstrated history of successfully building progressive organizations that are focused on solving big challenges. Prior to ReachForce, Dion served in a number of executive roles for Red Hat, including Vice President of Global Strategic Alliances and Vice President of Sales.

On the executive level at MariaDB, Dion was instrumental in transforming the organization into the fastest growing open source database provider in three years. Dion received his Bachelor of Science in Electrical Engineering from the US Naval Academy and his Masters of Business Administration from the Kellogg School of Management at Northwestern University, both with honors.

Director of Marketing


Kristi Bjornaas

Director of Marketing

Kristi Bjornaas is an experienced, data-driven marketer who leads the marketing strategy and execution for ReachForce. Inspired by helping B2B marketers increase their contribution to the pipeline by using data as their guiding principle, Kristi integrates her expertise across marketing automation platforms, content strategy, sales enablement, customer community programs as well as all domains of the digital marketing realm.

Prior to ReachForce, Kristi was a significant contributor to building success in demand generation programs for Planview, TREW Marketing and ESPN Radio. Beyond being engrained in the latest marketing innovations, Kristi stays active with her husband and their two sons.

Senior Director of Product Development


Jerome Nolte

Senior Director of Product Development

With a steadfast commitment to software solutions, Jerome Nolte has devoted his career to solving customers’ big data problems. As the Senior Director of Product Development, he has spent the last 10 years dedicated to increasing customers’ marketing intelligence through quality data strategies and innovative products. Jerome served as the original full stack developer on the SmartForms product and continues to spearhead the resolution of big data initiatives across global industries such as semiconductor, banking and communications.

Beyond his desire to create dynamic technology innovations, Jerome founded a successful baby clothing company, and the brand has been carried in major retailers across the United States. Jerome is also a proud University of Texas at Austin graduate with a Bachelor of Business Administration from The Red McCombs School of Business.

Senior Director of Software Development


Tim Smiser

Senior Director of Software Development

Tim Smiser drives the software development function to deliver the latest innovation across the entire suite of ReachForce solutions. With over three decades of experience in the software industry, Tim has created impactful software development teams from a team of one to large global software development at organizations including Cinsay and Capital One. Driven by the continuous integration and delivery methodology and as a leader in microservice architecture best practices, Tim guides the development teams at ReachForce to deliver high quality code while aligning tightly to a progressive product roadmap. Tim holds a Bachelor of Science degree Texas A&M University and dedicates his time outside of work to spending time with his three children.

Director of Product & Data Strategies


Shawn Dyer

Director of Product and Data Strategies

Responsible for delivering relevant data at the right time for our customers.

Director of Finance


Angel Florenzán

Director of Finance