SmartForms™

Gain a holistic view of inbound leads by automating and enriching web forms in real-time with data you can rely on.

Data capture and lead conversion? You can have both.

Have great information to share with your prospects and customers but your landing page forms are too long and daunting to seal the deal? Shatter the conversion ceiling by keeping forms short and automatically appending relevant data in your marketing automation platform. Get the best of both worlds with SmartForms.

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Discover What SmartForms Can Do For You

Enrich your forms in real-time

SmartForms appends account and contact level data to your marketing database in real-time. Prospects get the streamlined experience they expect, and you get the data you need as you tap into over 150 attributes such as demographic, firmographic, social and install base data.

Eliminate unnecessary form fields

Increase landing page conversion rates by reducing the friction caused by long and cumbersome form fields. SmartForms automatically appends the data needed to segment, route and score your leads quickly and efficiently.

Build thorough account views

Establish more complete prospect and customer profiles as you verify and enrich lead records with account-level data. Extend the reach for your account-based marketing (ABM) efforts by incorporating key data that improves lead scoring and routing processes, such as revenue, employee count, and industry.

Create a complete contact profile

Validate business card data such as title and email while gaining the ability to append up to 20 enriched data points such as job role, function, education, and expertise. By building greater dynamic contact data intelligence, teams gain deeper insights and context around lead quality.

Quick and easy implementation

Leverage the power of the cloud for a fast and painless installation. SmartForms can be implemented quickly with one line of code on your existing landing pages and works with all marketing automation platforms.

SmartSuite™ Features

Data Management

Start your database on a solid foundation

Start your database on a solid foundation

SmartSuite allows organizations to address their data quality through an initial database cleanse followed by a routine verification of the data’s accuracy. After the initial cleanse, marketing teams can begin executing programs immediately with complete and accurate data for their prospects and customers.

Do more with your data

Do more with your data

SmartSuite allows organizations to unlock the power of deeper data insights. Teams can make strategic optimizations on lead targeting and account-based marketing programs while remaining focused on meeting and exceeding your conversion and revenue goals.

Keep it clean

Keep it clean

Once you’ve created a clean data foundation, make sure you can keep it that way with SmartSuite. Continuously de-dupe, standardize, normalize, correct, and verify your contact and account data to help your teams achieve more precise and productive lead scoring and routing. You can also validate the data behind mass lead imports by automating the data cleansing and enrichment process prior to uploading them in your CRM or marketing automation platform.

SmartSuite™ Features

Lead Management

Automatically validate and enrich new leads

Automatically validate and enrich new leads

Continue to build a robust database by validating and enriching your contact and account data as it enters your database in real-time with SmartForms or from a list upload. Tap into over 150 data attributes such as demographic, firmographic, social, and install base data to build more complete customer profiles, drive personalized marketing, and allow optimization of your automation efforts.

Secure additional contacts in your target audience

Secure additional contacts in your target audience

Identify and fill gaps within your target audience to execute more precise campaigns and programs. SmartSuite finds gaps within your contacts on identified key accounts and appends additional contacts to create a more complete account view.

  • “Marketo Real-Time Personalization and ReachForce SmartForms are enabling us to quickly scale the demand generation engine. SmartForms helps by capturing valuable data we need about our site visitors by appending up to 100 different data points, including address, industry, and revenue. Because of this data, our lead routing accuracy improved 43%.”

    Leah Grosky
    Leah Grosky Senior Manager, Digital Marketing at HortonWorks

Break the cycle of dirty data.

Request a demo of SmartSuite to see how you can improve the performance of your marketing organization.